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Get Savvy About Social with WIM!

12 Oct 2016 6:07 PM | Melanie Rodriguez (Administrator)

Get Savvy About Social

Presented by Women in Music
 
Join Women in Music for an interactive experience learning the do's and don't's of social media marketing from music industry influencers. Whether you are starting from scratch or refining an existing strategy, receive helpful advice from our panelists on industry standards for social media management, helpful social media management tools and how to best optimize a social media campaign. Hear from our panel of experts about your own social properties during the live audit portion of the panel!

Moderated by:
Ariel Hyatt, Cyber PR
Ariel Hyatt has been a fierce entrepreneur for 20 years and runs Cyber PR®, a dynamic social media & content strategy company based in New York City. Her agency places clients on blogs & podcasts, establishes their online brands, and coaches them to create authentic relationships. She has spoken in 12 countries and is the author of four books on social media for artists, two of which have hit number one on Amazon.



Panelists:
Marni Wandner, Sneak Attack Media
Marni Wandner is the founder and president of Sneak Attack Media, a digital marketing and creative services company based in New York.  Sneak Attack provides full-service digital consultancy for its clients, including online PR, social media strategy, creative services, marketing and more.

Clients have included artists like Rob Zombie, Joni Mitchell, Nathaniel Rateliff, The English Beat, Motörhead, Tori Amos, Umphrey’s McGee, Lou Reed, The Cult, Joseph Arthur, Patty Griffin, Third Eye Blind, Highasakite, Ani DiFranco, Florence + The Machine, Die Antwoord, Rhino Records, Universal Music Group, Columbia Records, Island Records, Dine Alone Records, Paper Bag Records, and more, as well as non music campaigns for an array of TV shows, film, books and soundtracks (30 Rock, Californication, George Harrison: Living in the Material World, MARLEY, MacGruber, Bridesmaids,and more.) Sneak Attack Media founded The Speakeasy, a music and tech mixer that they host quarterly along with concert app Bandsintown.

Marni has spoken about digital media and marketing at CMJ, SXSW, A2IM Indie Week, Eurosonic, by:Larm, Music & Media Finland, The Great Escape, Social Media Week, the San Diego Music Thing, New York University, Women in Music, Export Music Sweden, Mondo Music Festival and Tech Summit, and more.


Sari Delmar, AB co

In 2009, Sari launched AB Co. a music services company focused on helping artists with digital strategy, social media, PR, and development. AB Co. has grown to be the leading agency in Canada (in 2015 they opened a NYC office as well) and has worked on digital media projects with the likes of Dragonette, Sam Smith, The Gaslight Anthem, The Violent Femmes, and more. Sari has been invited to speak at conferences around the world (Barbados, Australia, US, Canada), sit on the board for Women in Music, and her writing on the music industry has been published in The Music Industry Report, Clash Music, Hypebot and more. In 2015,Sari was awarded with a International Women Acheivers Award, a Stevie Award for Young Entrepreneur of the Year, and listed in ProfitGuide's Top Female Entrepreneurs to Watch list. In 2014, Sari was profiled in the Globe and Mail piece "from music fan to mogul."

RaVal Davis, Sony Music

As a former journalist turned digital marketer and music executive RaVal Davis started her career in the middle of the shift away from print journalism and into digital.  As the former Entertainment Editor at Honey Magazine, the Rutgers University-New Brunswick graduate, learned first hand how to develop strategy that would ultimately create digital trends.  It wasn't long before she moved away from journalism and into a direct marketing role at Conde Nast where she worked on digital campaigns for major brands like Lean Cuisine, Bed Bath & Beyond, Sony and more.   


Shortly after, RaVal took on the role of Marketing manager at Primary Wave.  While there she oversaw all digital strategy for a number of major brands and artist such as Jet Blue Live from T5, Eric Benét, Ceelo Green, As Seen On TV and more.  Next RaVal moved on to Sony Music to take on digital strategy for pop and urban artist at Epic Records.  While there RaVal oversaw everything from digital video content, audience engagement, social media strategy, app build outs and more.  Artist such as Prince, Mary J Blige, Outkast, Tamar Braxton, Michael Jackson, Yo Gotti, and Bobby Shmurda were just a few of the artist featured on RaVal's roster.  RaVal has also created one of a kind digital content and campaigns with Vevo, Pepsi, Shazam and more.  


RaVal went on to head up digital strategy for President Obama's My Brothers Keeper Initiative in partnership with The White House and The Small Business Administration. While working on this program RaVal also provided digital programming for The Academy of Motion Pictures and Science [The OSCARS].


RaVal has been featured in Ebony Magazine, Billboard, Essence, Shecky's and many other publications.  Her work in the field of digital marketing has also been featured on BET's 106th & Park and Jimmy Fallon.  She has created staple digital campaigns that are now case studies for major brands such as Gupta Media, and Twitter.


Rhea Ghosh, Downtown Music Publishing

As Marketing and Communications Designer at Downtown Music Publishing, Rhea brings the company to life through communication, design, and catalog activation. A large focus of her role is on developing these interactions online through building intuitive user experiences across devices, while catalyzing trending conversations in 140 characters.


When asked where she's from, Rhea's status is “it’s complicated.” Born in India, grew up in Toronto, but #NOLA is where she calls home. She is passionate about helping startups and emerging talent in the music industry, cross-culturally develop their brands. After receiving her BS from Babson College in Strategic Global Business Management and Entrepreneurship, Rhea returned home to play a critical role in the resurgence of NOLA's startup ecosystem. She is now paving her path playing a critical role in the cross-section of music and technology.



Date: October 20th, 2016
Time: 6:30 - 8:45 pm
Where: BMI Headquarters (7 World Trade Center, 250 Greenwich St. 30th Floor)
RSVP: http://wimsocialmedia.eventbrite.com
Hashtag it: #WIM #socialsavvy

 
This event is free for WIM members; $15 for non-members.

Have questions about this event? Please contact events@womeninmusic.org.
For more information on Women in Music, please visit womeninmusic.org.

 

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